Conducting a Site Audit –How this SEO Tool Helps Maximize Organic Traffic

Every business owner is well aware of having a digital presence through a well-designed website. If you've been following this blog, you'll see that we've touched upon various SEO practices to ensure that your site gets the maximum organic traffic, conversions, and sales. We've also talked about the best strategies to optimize the site for search engines. Regardless of how well you've prepped your website, getting regular audits is critical to ensure that your digital storefront is performing well.

Understanding What is an SEO Audit

An SEO audit is the process of conducting a detailed analysis of your website's performance, speed, and navigability. Considering that search engines constantly upgrade their algorithms, SEO audits will help you evaluate if your site is compliant with the new rules. Your SEO experts will identify and rectify problems for optimal performance and attracting traffic.

Statistics indicate that users conduct 3.5 billion searches on Google every day. However, 75% of them are unlikely to move to the results on the second page. Most importantly, 60% of users get the information they need from the top three search results. That's where you need your website to rank. And, once you achieve that ranking, you'll want to maintain it to stay ahead of the competition. An SEO site audit will help you do just that.

Elements of an Effective Site Audit - Let's Start With Content

One of the key elements of a site audit is checking every single page for SEO or optimization.

Easy Navigation

Users landing on your site should be able to find the information they're looking for without having to search around for too long. A complicated Homepage will result in people leaving the site quickly. The same rule holds true for search bots. If your website is hard to navigate, it's unlikely to rank on search result pages. Here's what to look for:

Risk of Google Penalties

Incurring a Google penalty can spell disaster for your website since Google will no longer display it on the search pages. If that happens, your target audience will be unable to find you. Even if you've been ranking for keywords, you'll note that the position is dropping drastically. A site audit includes checks to identify any Black Hat SEO practices that could attract penalties. Also, look out for alerts on your Google Search Console dashboard. Here's how you'll resolve issues:

When you're evaluating your website's health, you absolutely need the services of an expert SEO team that can check for issues and resolve them quickly. Considering that the long-term success depends on your digital presence, rely on the expertise of the best people in the industry.