🚀 Incredible Results:
50% web traffic increase with over 80% growth of online conversions within a single year - a dream come true for a 10-year-old company.
This post is inspired by the monthly review of one of our clients, Chicago Roof Deck + Garden. The analytics we've reviewed for the first 4 months of 2019 are so incredible that it's simply hard to believe them.
80% increase in online conversions - Chicago Roof Deck + Garden analytics
The All-Inclusive Digital Marketing Transformation
In early 2018 Chicago Roof Deck + Garden invested into a new website and tried something new: all-inclusive digital marketing. Before Hyperlocal took over, a couple of employees tried to maintain online existence via social media and blogging. Some of them preferred some platforms versus others which led to gaps and inconsistencies. For example, Google Business was completely taken out of the context with a strong push towards Pinterest and Facebook.
After the marketing review, we decided to equalize exposure via all available social media as well as Google Business, Yelp, and Houzz. We topped it with Google Ads and outbound email marketing and created growth that none of the executives even thought was possible. Using omnichannel marketing we were able to extend the construction season, despite Chicago weather.
Key Strategy Components:
- • Omnichannel Approach: Consistent presence across all platforms
- • Google Business Optimization: Previously neglected, now central
- • Social Media Equalization: Balanced across all platforms
- • Google Ads Integration: Paid advertising for immediate results
- • Email Marketing: Outbound campaigns for lead nurturing
- • Platform Integration: Yelp, Houzz, and industry-specific sites
The Results: Numbers That Speak for Themselves
Comparing the first 4 months of 2019 to 2018, we were able to raise the traffic over 50% while almost doubling the conversions. The analytics screenshots below show the incredible transformation.
50% increase in web traffic - Chicago Roof Deck + Garden analytics
Measurable Impact Results:
🚀 Traffic Growth
- • 50% increase in web traffic
- • Consistent month-over-month growth
- • Extended construction season reach
💰 Conversion Growth
- • 80% increase in conversions
- • Nearly doubled sales inquiries
- • Improved lead quality
Beyond the Numbers: Real Business Transformation
For some these can be just digits, but when you visit their showroom you can actually feel the excitement, new hires, redesign of the office, and significant change in customer approach. The phone rings constantly (we actually count the calls) and front desk have a hard time answering all incoming leads via a variety of platforms.
Visible Business Changes:
- • Team Expansion: New hires to handle increased demand
- • Office Redesign: Physical space upgraded to match growth
- • Constant Phone Activity: Measurably increased call volume
- • Multi-Platform Leads: Inquiries from all marketing channels
- • Enhanced Customer Approach: Improved service processes
- • Operational Excitement: Palpable energy and enthusiasm
💡 Key Success Factor:
We wouldn't be able to achieve this without consistent all-inclusive marketing.
Why All-Inclusive Digital Marketing Works
The success of Chicago Roof Deck + Garden demonstrates the power of a coordinated, comprehensive approach to digital marketing. Instead of scattered efforts across different platforms, all-inclusive marketing ensures:
- Consistent Brand Message: All platforms reinforce the same core message and values
- Maximized Reach: Every potential customer touchpoint is optimized and active
- Synergistic Effects: Different channels support and amplify each other
- Data Integration: Comprehensive analytics across all platforms for better insights
- Customer Journey Optimization: Seamless experience from awareness to conversion
- Competitive Advantage: While competitors focus on single channels, you dominate all
All-Inclusive Marketing Components:
Search & Discovery
- • Google Business Profile
- • Google Ads
- • SEO Optimization
- • Local Search
Social & Reviews
- • Facebook Marketing
- • Instagram Content
- • Pinterest Strategy
- • Yelp & Houzz
Direct Marketing
- • Email Campaigns
- • Website Optimization
- • Content Marketing
- • Lead Nurturing
Photo by Andre Gieniec
Ready to Experience All-Inclusive Digital Marketing Success?
Don't settle for scattered marketing efforts that leave gaps in your strategy. Our all-inclusive digital marketing approach ensures every platform works together to maximize your growth. From Google Ads to social media, email marketing to local SEO - we coordinate every element for explosive results like Chicago Roof Deck + Garden achieved.
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