
Maybe you are rebranding your company or building a new website. Or you want simply someone to maintain your existing website, send monthly newsletters and update your social media. Maybe you need to reach a new audience for your business but don't know how. Or maybe you just don't know how to deal with the customers who ruin your image on the Web. Maybe you need to advertise online your business.
You just want to focus on running your business which you are good at. So you are thinking about hiring one full-time marketing director.
The Problem with Hiring Internal Marketing Staff
Many marketing professionals specialize in one area of marketing, like a website content specialist. So your full-time marketing director brings to your company just a single set of skills while effective marketing requires a brand specialist, SEO specialist, content specialist, marketing strategist, communications professional, and more.
Deciding between hiring internal staff or hiring a marketing agency does not just boil down to cost, but efficiency.
Why Speed Matters in Today's Market
Fast development of new technology shows that we won't slow down anytime soon. It's critically important to attract markets early to stay ahead of competitors. That's why you need a marketing agency.
Marketing Agency vs Ad Agency
A marketing agency is not an ad agency. Marketing agency does a lot more for less.
What else do you get with a marketing agency:
- • You don't need to train specialists from the agency
- • You gain a view on your business from the outside perspective
- • You can easily calibrate your marketing efforts
- • Access to a full team of specialists with diverse expertise
- • Cost-effective solution compared to hiring multiple internal staff
- • Quick implementation and faster time to market
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