Case Study

Chicago Roof Deck & Garden

From generic value proposition to market domination. Complete digital transformation of Chicago's premier rooftop construction company since 2018.

80% increase in leads50% more trafficMarket leadership achieved

80%
Lead Increase
50%
Traffic Growth
#1
Market Position
7+
Years Partnership

The Transformation Story

From just another company in the Chicagoland landscape to the sole leader of the industry

Before Hyperlocal (2018)

Generic value proposition
Uncoordinated online strategy
Static website
Low search engine ranking
Just another company in Chicagoland

After Hyperlocal Partnership

Market domination achieved
80% increase in incoming leads
50% more traffic in high season 2019
Sole industry leader position
No competition comes close

Strategic Digital Transformation

From small project to total business integration - our comprehensive approach that achieved market domination

80%
Lead Increase
50%
Traffic Growth
Market Leader
Sole Industry Position

Our Strategic Foundation

Digital Transformation Core

Reorganized entire online presence - complete digital overhaul
Streamlined value proposition - clear market positioning
AI-driven automation - eliminated manual processes
Lifestyle-focused messaging - humanized marketing approach

Growth Strategy Implementation

SEO domination strategy - achieved top search rankings
Integrated analytics system - data-driven decision making
Custom workflow automation - streamlined operations
Multi-channel marketing - coordinated campaigns

Website Transformation That Achieved Market Domination

From static website to SEO-optimized, conversion-focused platform that established industry leadership

Chicago Roof Deck website mockup on MacBook
Chicago Roof Deck website iPad animation

SEO-Driven Market Leadership

50% Traffic Growth
High season 2019 results
Static to dynamic transformation - modern, fast-loading platform
Mobile-responsive design - optimized for all devices
SEO domination strategy - achieved top search rankings
Lifestyle-focused content - humanized marketing approach
80% goal conversion growth analytics dashboard

80% goal conversion growth

Data-Driven Success

We created a comprehensive feedback system that integrates both web and call analytics, enabling management to make well-informed, data-driven business decisions.

80%
Goal Conversion Growth
Integrated web and call analytics
Real-time performance tracking
Data-driven decision making tools

Consistent Cross-Device Experience

Optimized performance across all devices ensuring maximum reach and engagement for the market leader.

Chicago Roof Deck website across all devices - desktop, tablet, mobile

Custom Email Marketing Excellence

We established comprehensive outbound email campaigns that highlighted the lifestyle aspects of their products, focusing on humanizing their marketing materials rather than just showcasing products.

Lifestyle-focused messaging over product features
Seasonal campaign strategies
Automated drip sequences
Integrated with web and call analytics
Custom email marketing campaign sample for Chicago Roof Deck

Custom email marketing sample

Custom Services

Tailored solutions designed specifically for Chicago Roof Deck & Garden's unique business needs

📊

Google Sheets Quoting System

Custom automated quoting system integrated with Google Sheets for streamlined proposal generation and project management.

📱

Monday.com CRM Integration

Complete CRM integration with VOIP systems and website contact forms for seamless lead management and communication.

🤖

AI Qualification Workflow

Automated lead qualification system using AI-powered email and message processing to identify high-value prospects.

Standard Services

Comprehensive digital solutions powering Chicago Roof Deck & Garden's market leadership

🤖

AI Business Automation

Streamline operations with intelligent automation systems that reduce manual work and improve efficiency.

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🧠

Custom AI for Business

Tailored artificial intelligence solutions designed specifically for your business processes and goals.

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⚙️

Business Process Automation

Optimize workflows and eliminate repetitive tasks through intelligent process automation.

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📈

Digital Marketing Strategy

Comprehensive marketing strategies that drive growth and establish market dominance.

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🔍

Search Engine Optimization (SEO)

Dominate search results with proven SEO strategies that increase visibility and organic traffic.

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💰

Search Engine Marketing (SEM)

Targeted paid advertising campaigns that deliver qualified leads and maximize ROI.

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🎯

Lead Generation

Systematic lead generation strategies that consistently deliver high-quality prospects.

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Online Reputation Management

Protect and enhance your brand reputation with proactive reputation management strategies.

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💻

Custom Software Development

Bespoke software solutions built to address your specific business challenges and opportunities.

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🌐

Websites & E-commerce

Professional websites and e-commerce platforms that convert visitors into customers.

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📱

Business Apps

Custom mobile and web applications that enhance productivity and customer engagement.

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📊

Web Apps & Analytics

Advanced analytics and web applications that provide actionable business insights.

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🎨

Brand Identity

Professional brand development that creates memorable and impactful brand experiences.

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🎥

Video Production & Drone

Professional video production and drone services that showcase your work from every angle.

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📸

Handcrafted Social Media Content

Engaging social media content that builds community and drives customer engagement.

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✍️

Blogging

Strategic content creation that establishes thought leadership and improves search rankings.

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☎️

Enterprise VOIP Phone Systems

Professional communication systems that streamline operations and improve customer service.

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Partnership Results

TB

Tom B.

Director, Chicago Roof Deck & Garden

★★★★★
"Working with Hyperlocal since 2018 has been transformative. They built our website, integrated our CRM, set up enterprise VOIP systems, and created custom AI that qualifies leads 24/7. We've seen 200% lead growth and saved thousands on payroll. I'd recommend them to any business owner looking to boost their online presence and generate more customers…except our competitors."
Construction IndustryAI AutomationLead GenerationCustom Software

Ready to Achieve Market Domination?

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